I was given the exciting opportunity to work on a project for Amazon - specifically, the development of visual concepts for their new Prime Video intro sequence.
My task was to explore a range of ideas that would effectively encapsulate the Prime brand, reaching out to diverse audiences like a ripple effect.
Most of the R&D for this project was done with Houdini, in order to figure out procedural visual systems that enabled fine tweaking and very specific motion throughout the shots.
My task was to explore a range of ideas that would effectively encapsulate the Prime brand, reaching out to diverse audiences like a ripple effect.
Most of the R&D for this project was done with Houdini, in order to figure out procedural visual systems that enabled fine tweaking and very specific motion throughout the shots.
Logo Animations for the lockup